Free Download

Why 90% of Paid Social Ads Fail

Stop burning budget on creatives that don't convert. This proven framework reveals the psychological triggers behind every winning ad — so you can diagnose failures and scale winners faster.

The 16 Desires Protocol - DCAF Framework

Inside this guide, you'll discover:

  • ✓ The 16 core human desires that drive all purchase decisions (with psychology research backing)
  • ✓ 5 battle-tested creative concepts for each desire — 80 ready-to-test ideas you can deploy immediately
  • ✓ Real creative examples from winning Meta, TikTok & YouTube ads (with video references)
  • ✓ The exact Desire-Creative Audit Framework top agencies use to diagnose and fix failing ads
  • ✓ How to match creative to emotional states — so you stop wasting budget on misaligned ads
🎁 BONUS INCLUDED
Download now + get our Creative Hook Library (92 proven hooks)

Get Instant Access Now

Enter your details below — guide arrives in 60 seconds

🔒 100% Privacy. Zero spam. Unsubscribe anytime.
Your information is completely secure.
⚡ Instant delivery via email in less than 60 seconds
✓ No Credit Card
✓ 92 Pages
✓ Free Forever
✓

You're All Set!

The DCAF Framework + Bonus Hook Library is on the way to your inbox.

Can't find it? Check your spam or promotions folder.